Head in the clouds...

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Remember the Guinness ad? The one with the surfers, waves, and white horses? Tick, followed tock, followed tick, followed tock, followed tick?

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It's a classic, one of the most memorable TV ads I've ever seen. So clever, so well done.

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I spend a lot of time looking at the waves and sometimes I catch a glimpse of things in them.

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Once, on an enforced 'team building' sailing trip on the North Sea, late at night - so late it was actually early morning - I saw people waving at me in the waves... lots of people. I hadn't been drinking, we weren't allowed alcohol on board, but I was tired, very tired, and it was late - or perhaps it was the up - down - up - down movement of the yacht on the sea - it was pretty rough.

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Whatever it was, it was very real - those drowned souls waving at me from beyond the boat. There were others on the watch; wide eyed with wakefulness, steel wired to the deck, dressed in layer on layer topped with waterproof... and still cold to the bone. I didn't mention the wavers, I though they might think me mad.

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Perhaps I was for a while, I was certainly hallucinating, or waking dreaming.

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I wasn't dreaming when I saw this cloud horse though, there it was galloping towards me through the sky. For a moment I could almost hear the hooves, smell that piss-strong horse smell in the air.

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I wonder where it was running to? Down into the sea maybe?

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Down into the sea to become a white horse in the waves?

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Watch the ad - you'll see what I mean.

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Click for Guinness White Horses link